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Restaurant Owners Resort to Alternative Financing Firms as Economy Picks Up
(PRWEB) January 12, 2012
It has been a difficult few years for many business owners. Between economic recession and tightened banking underwriting processes, Americas restaurants have had trouble over the past few years expanding or even staying afloat as consumers were dining out less and eating in more. Many restaurant owners unable to pay suppliers have had to shut their doors.
However, in 2011 The National Restaurant Association has reported a change in the industry which perhaps suggests that the American economy is returning to normal functioning capacity. In 2011 the American restaurant industry reached a record high of $ 604 billion in sales, a 3.5% increase since 2009. Even on holidays such as Thanksgiving that can be described traditionally as stay home get-togethers, over 14 million Americans dined out.
We have definitely seen an increase in success stories for Restaurants, says Jared Feldman, CEO of Paramount Merchant Funding which specializes in restaurant finance. More restaurants are seeking business funding for expansion, hiring employees, and purchasing new equipment. In 2009 the picture was very different as many business owners who were seeking restaurant funding were looking for a miracle to get them through their slow months.
The restaurant industry is the second largest private sector employer with over 13 million employees, which adds up to about 1 out of every 10 working Americans. When taking into account the full breadth of the impact of the restaurant industry, the number of employees jumps to 20 million.
Out of every five Americans in 2011, two wished that they were able to eat out at restaurants more. Restaurants seeking to expand their businesses have been taking more advantage of advertising campaigns especially over social media outlets such as Facebook and Twitter. We have seen some very creative companies out there which is very promising, Mr. Feldman continued. One of the more interesting concepts we have seen are high end mobile food trucks. As providers of business funding, we like to see owners with vision and initiative who come up with new concepts and new marketing techniques to further expand their business.
Paramount Merchant funding specializes in restaurant financing and has provided thousands of restaurant owners across America with business funding through their merchant cash advance program. This form of restaurant finance allows for restaurant owners to obtain working capital despite poor credit, and a business model that has typically high failure rates. The business funding is typically more expensive than traditional bank loans simply because of the risk involved when advancing unsecured money.
Despite the fact that banks are no less lenient in their underwriting standards, restaurants are still able to expand and improve their businesses through alternative restaurant finance with private funding firms like Paramount Merchant Funding.
Contact Information
242 W. 36th Street, 14th Floor
New York, NY – 10018
Toll Free: 877-885-1505
Fax: 888-722-3313
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eBridge Advertising Conducts an Independent Survey to Help Small Business Owners Survive and Succeed with Performance Advertising
eBridge Advertising Conducts an Independent Survey to Help Small Business Owners Survive and Succeed with Performance Advertising
Encino, CA (PRWEB) July 27, 2011
eBridge Advertising is a leading, online ad agency with over 40,000 customers that recently surveyed over 13,000 small business owners across several business categories. The business owners surveyed were not customers, but confirmed the company’s new Mission Statement: “Help Small Businesses Survive and Succeed.”
Here are some highlights from the responses:
68% said they face “very” or “extremely” competitive business competition (five choices)
63% said they were not sure how many customers they get for every $ 100 they spend on advertising
64% said receiving customer phone calls is their most important measure of advertising effectiveness – followed by walk-in customers (20%) and web visitors (16%).
“The survey confirmed the need for what we call Performance Advertising. Performance Advertising is advertising that is measured by dollars per response; and closing the loop by tracking how many calls, walk ins, or web site visits are required to actually produce a profitable customer,” says Dan Caulfield, Managing Partner of eBridge Advertising.
To learn more about ebridge’s flexible and advertising solutions, visit http://www.ebridgeadvertising.com.
About eBridge Advertising:
eBridge Advertising helps small business owners survive and succeed by providing small business owners with powerful performance advertising solutions, and delivers them simply, effectively and affordably. eBridge allows its customers to “try before they buy”, with 30 days free on most of its core subscription based service offerings including, Auto-SEO, Web Sites, Videos, and Mobile Coupons.
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Must-Have Twitter Tools For MLM Home Business Owners
http://www.youtube.com/watch?v=62941bvlHYs
00447833230492 – Michael T. Makahamadze
MLM Business owners looking to build their home businesses utilising Twitter should look to using Twitter tools for their MLM business success.
According to Alexa, Twitter is one of the most trafficked websites. Most major companies/brands you can think of have some presence on Twitter. As a Network Marketer, you should be taking advantage of Twitter and have your presence there, so your brand and business can grow using Twitter.
Being a social media site, there exists the risk of staying for hours on Twitter, and having no results to show for your home business marketing efforts.
Adding value and connecting with people from your target market should be your main priority on Twitter. Below, are 6 tools to help you leverage your time, connect with responsive prospects from your target market, and generate Network Marketing leads, using Twitter.
6 Network Marketing Twitter Tools For MLM Business Owners
As a MLM Business Owner you should take interest in the following Twitter tools. They will help you leverage your time and efforts, and connect with the most responsive prospects and generate MLM leads from your target market. You will be able to do all this, using less time.
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A.TweetAdder – lets you add Twitter followers and schedule your Tweets automatically, among many other functions. This tool saves you so much time, and allows you to follow Twitter followers based on search criteria including location, keywords they use in their profile and tweeta about. This tool lets you perform these functions for many different Twitter accounts.
B. Social Oomph – lets you automate following back of people who follow you. This tool also lets you automatically send direct messages to people who follow you. There are numerous other functions that this provides. The end result is that it helps you improve your marketing on Twitter, and lets you leverage your time and efforts.
C. Bit.Ly – URL shortening service that allows you to track your links that you share with your Twitter followers. You can determine which are your most popular Tweets that get the most clicks. This helps you modify your tweets to get the most responses from your followers.
D. Twitterfeed – Lets you share your blog posts with your Twitter followers, through use of your blog RSS feed. You can also use this service to share valuable information with your Twitter followers, in the form of blog posts by people you trust and who’s content you like (in your industry).
E. Twitter Search (Search.Twitter.com) – Use this to find out what people are saying about you, your business, your products or services. Subscribe to the search feed, and you will immediately know when someone mentions you or your products and services.
F. TweetDeck – This is a desktop Twitter utility that allows you to track mentions, direct messages and useful functionality from Twitter, all from this Desktop application. You can monitor multiple Twitter accounts and interact with people from your desktop. The interface lets you work efficiently.
Marketing your MLM Business on Twitter begins with connecting with people from your target audience, and providing them with value. Without keeping this in mind, these 6 Twitter tools will not help you in any way. However, if you do provide value, and connect with people from your target audience, these Twitter tools help you leverage your time and move closer towards success with marketing your MLM business on Twitter.
There are countless other Twitter tools you could be using, but these tools are my pick of “must-have” Twitter tools for any Network Marketer looking to promote his/her MLM business using Twitter.
Michael T. Makahamadze
http://www.youtube.com/watch?v=62941bvlHYs
00447833230492
Network Marketers can benefit greatly by using Twitter to market their MLM Businesses. Twitter however, requires a time investment, but can allow MLM Business Owners to generate leads and make sales virally. With Twitter tools, Home Business owners can leverage their time and improve their efficiency in marketing their businesses on Twitter. Michael T. Makahamadze is a MLM Business owner and blogger, who contributes articles designed to help Network Marketers and home business owners leverage blogs, search engines and social media in building their home business. His article on Twitter tools for MLM Business owners is available at http://www.michaeltmak.com/social-network-marketing/twitter-marketing/twitter-tools-for-network-marketing-business-owners/ or alternatively, you can view the video at http://www.youtube.com/watch?v=62941bvlHYs
Article from articlesbase.com
101 Free Online Business Building Tools For All Small Business Owners
Santa Rosa, CA (PRWEB) July 19, 2010
Many small business owners have a presence on the internet but don’t realize how many amazing tools and services are available online to help build and grow their business. To help these businesspeople, Net 101 is offering an ebook filled with 101 of the best business building online tools. Some of the tools included in the ebook can also help business owners build a successful online presence and market more successfully.
Additionally, all of the tools listed are either free or have a free trial period. “One of the things we have always stressed when working with our clients is that there are many free tools on the web that can help them develop and market their business,” said Marc Harris, a partner at Net101.com. “To help our website visitors, we have developed an ebook called ‘101 Free Things On The Web For Small Business Owners.’ Our ebook provides descriptions and links to many of the tools we use for our clients’ websites as well as our own. Using these tools can help any entrepreneur build a successful business more easily while saving money and improving both customer and employee communication.”
In addition to the ebook, Net101’s newly redesigned website offers articles on subjects that any business owner using the internet for marketing will find helpful. The articles cover internet basics as well as details on how to get your site found on the internet, how to use social websites such as Facebook and Twitter to your advantage and how to stand out from your online competitors.
One of the first internet marketing articles ever written was published in 1995 by Net101. The article is called “20 Reasons To Put Your Business On The World Wide Web” and was written by Stormy Knight, a partner at Net101. The article was translated into numerous languages and is even used by one U.S. government agency to help their website visitors establish a web presence.
For additional information please visit www.net101.com or contact Marc Harris at marc(at)net101(dot)com. For more information on “101 Free Things On The Web For Small Business Owners” please visit our website at http://www.net101.com/slider/internet_business-builders/.
About Net101.com: Net101.com has been online since 1995. From the beginning, they have offered consultation services as well as website building and search engine optimizing services.
Contact: Marc Harris, Partner
Netporium LLC dba Net101.com
707-575-5875
http://www.net101.com
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More Twitter 101 Press Releases
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