Bryan Bracken

If you haven’t heard the word ‘niche’ being batted around by Internet Marketers then you have not been attentive. Finding a niche has become the remedy to competing in overly saturated online markets.

What is a niche?

Based on Merriam-Webster’s Online Dictionary, a niche is described as “a place, employment, status, or activity for which an individual or thing is best fitted.. a specialized market”.

Have you noticed that in spite of the closing of many businesses in these tough economic times, the local hobby train store is still around? That the ‘hole-in-the-wall’ eatery is flourishing? Or that trends like scrapbooking can begin with a bang and nevertheless shut down within a year when 4 similar businesses launch in the same area?

The online business world demonstrates the exact same trends as encountered in the offline world – often with quicker turnover and startup rates. People who promote a product or website that targets a small, select audience can tap into a market that is otherwise not being served. In spite of the limitations of the client base, the focused nature of the business produces a devoted and active market – the aim of any business.

HOW DO I Find A Niche?

Finding a niche requires diligent exploration. Regardless of whether you have entry to software that harvests and sorts info or you take a manual approach, you must initially start with ideas.

With a pen and paper (or computer, if that’s much more comfortable), brainstorm a list of businesses, products and industries. Create a list of keywords and phrases you believe would be utilized by people looking for these items online.

Use a software program like Wordtracker or a free resource like the Overture Keyword Selector Tool to get keywords for your niche that have a high amount of traffic.

Even though a program like Wordtracker makes it easy to discover details including how many sites compete for that market, you can also do your own research.

Concentrate your attention on question phrases like “how do I..” or “where can I..”. These questions will clue you into potential markets that require servicing.

Then, look in Google Answers. Type one of your keywords into the search area. What questions are being asked and how much are people willing to pay for answers? If you find a group of keywords with a high number of questions, then, key in these words in your browser’s search engine.

What sites come up? Do they give answers or solutions to the problem? How are they generating cash? Can you find a chance to service these people?

Discovering a niche can open the door to a profitable online business. Study the market and be certain that your product or service is valuable to this group. Discover forums or groups that target this audience and pay close attention to their concerns.

If you can help these individuals, you’ll make cash. The best of both worlds!

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